One of the high points on our course is when the marathon and half marathon route takes a turn down Historic Brady Street around mile 5. Stretching nine blocks east to west between Lake Michigan and the Milwaukee River, Brady Street was once considered to be Milwaukee’s own “Haight-Ashbury.” It has a vibrant nightlife and in late July is home to the popular Brady Street Festival.
Between 1860 and 1930, Brady Street was home to early Polish, German and Irish immigrants. By 1930s the neighborhood became more predominantly Italian and earned the nickname “Milwaukee’s Little Italy.” Today Brady Street is known for it’s mix of retail shops, ethnic cuisine, coffee shops and salons. Currently there are over 90 businesses in operation on the street.