Course Preview! East Side Neighborhood and Brady Street



One of the high points on our course is when the marathon and half marathon route takes a turn down Historic Brady Street around mile 5. Stretching nine blocks east to west between Lake Michigan and the Milwaukee River, Brady Street was once considered to be Milwaukee’s own “Haight-Ashbury.” It has a vibrant nightlife and in late July is home to the popular Brady Street Festival.

Between 1860 and 1930, Brady Street was home to early Polish, German and Irish immigrants. By 1930s the neighborhood became more predominantly Italian and earned the nickname “Milwaukee’s Little Italy.” Today Brady Street is known for it’s mix of retail shops, ethnic cuisine, coffee shops and salons. Currently there are over 90 businesses in operation on the street.

Several independently owned businesses have called Brady Street their home for many years.  Glorioso’s Italian Market is an independently owned and operated family store celebrating their 70th birthday in 2016. Regano’s Roman Coin, a favorite family-owned pub, will celebrate their 50 year birthday in October this year. Many of the business owners on this street still live right above their stores.

Brady Street is a great place to spectate during the event. Grab a coffee at Rochambo Coffee & Tea House or Brewed Cafe and wait for your runner as they start heading west away from the lakefront. Look for November Project Milwaukee to be making a splash at our Brady Street aid station!

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